Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach. Smaato’s Publisher Platform (SPX) is the only integrated mobile monetization solution for mobile publishers & app developers bringing mobile, native and programmatic together on a unified platform, with zero ad-serving fees.Built dynamic, real-time competition for every ad impression right within the SPX platform, providing publishers & app developers with higher eCPMs and immediate monetization. Smaato is also leading the drive to create a clean, transparent exchange for publishers, app developers and advertisers that is brand-safe, fraud-free, viewable – and effective. The ad server offered by Smaato has a wide range of targeting capabilities and functionality (it supports video and rich media ads) and enables developers to run self-sold or house ads. Its RTB exchange provides higher visibility and transparency for users and also boosts the prices of high-value app and mobile website traffic.