AdMob by google is a mobile advertising platform, founded by Omar Hamoui and acquired by Google in 2009. that helps app developers monetize and promote their mobile and tablet apps with ads. Developers simply need to sign up for a free account and install the SDK into their app. Revenue is usually earned on a CPC basis, though there is also some CPM advertising available. AdMob’s native ads preserve user experience, and innovative video ads keep users engaged. Choose from many formats to suit your app. AdMob offers efficient support and a large set of tools necessary for successful monetization of apps and boosting revenues from ads displayed in the app. The offered toolkit includes extensive ads adjustment options, excellent mediation service and convenient access to the pool of global advertisers seeking platforms to place ads. Services on ads adjustment include delivering banner, video or interstitial ads by your request in selected apps, filtering types of ads to be displayed in the selected apps and access to AdMob native ads. Network optimization and mediation are also provided with a variety of supporting services and options.